Data collection and review process

Market Shepherd reviewed five of the most popular logo makers

based on online search volume. Some of these companies are MS partners, but this does not influence the review process.

We collect information from the logo makers

and verify it through hands-on testing and company FAQs.

Then, we rate the logo makers

on a scale of 1 to 5 on the following criteria: design quality, ease of use/experience, design variety, design flexibility, features and tools, cost and value, customer support, export options, and integration capabilities. Each category constitutes a portion of the logo maker’s overall score. These scores generate ratings from 1 star (poor) to 5 stars (excellent). We then use the weighted categories to calculate a score for each logo maker. We divide that score by 5 and multiply it by 10 for our final score.

The review team

MS selects partners based on the findings of our independent reviewers. MS does not publish reviews or assessments at the direction of any company and our partners cannot pay us for a favorable review or rating. If you have any questions about a company mentioned on our site, including our partners, feel free to contact us.

Design Quality (30%)

How high is the quality of the generated logos? Are they professional and polished? Are they unique/creative? Did they pass a reverse image search test?

Ease of use/experience (15%)

How user-friendly is the interface? Are the design tools intuitive and accessible for both beginners and advanced users? How long did it take to see logo ideas?

Design variety (15%)

Design Variety: What is the range of available designs? Are there options suitable for various industries and styles?

Design flexibility (10%) 

How customizable are the logos? Can users adjust colors, fonts, icons, and layouts easily?

Features and tools (10%)

What additional features are offered, such as vector downloads, branding kits, or social media integrations?

Cost and value (10%)

How does the pricing compare to the features and quality provided? Are there free options or trials available?

Customer support (5%)

What level of customer support is provided? How quickly do you get to a human? Are there helpful resources like tutorials, FAQs, or live chat?

Export options (2.5%)

What formats can users export their logos in? Are there options for high-resolution files, transparent backgrounds, or vector formats?

Integration capabilities (2.5%)

Does the tool integrate with other software or platforms, such as website builders or print services?

If you have any feedback or questions, please don’t hesitate to contact us at info@marketshepherd.com.