- Last updated August 2025
Best
White Label CRM
of August 2025
Start scaling your agency today.
Compare the best white label CRMs right here. Rebrand powerful all-in-one platforms with built-in CRM, email, SMS, funnels, and automations. Start selling services under your own brand — no coding, no developers, no headaches.
1
Top Pick
Rated
Excellent
by 9,849 people on
Full white label setup in minutes
- 14-Day Trial and $297/mo thereafter
- $497/mo for full SaaS mode
- API Access - integrate with anything
- Unlimited sub-accounts for one price
- Branded desktop app and custom domains
- Powerful, but can be overwhelming at first
with HighLevel
2
- 14-Day Trial and $199/mo thereafter
- Active community and 100+ tutorials
- Unlimited sub-accounts for one price
- Unlimited user accounts
- Less flexible features for niche use cases
with dashClicks
3
- 14-Day Trial and $499/mo thereafter
- $99/mo for partial white label solution
- API Access and webhooks
- 24/7 Chat and email support
- Expensive for small agencies
with Vendasta
4
- 14-Day Trial and $19/mo thereafter
- Automated client onboarding
- Mobile web app with every account
- Unlimited clients and users
- Interface can feel clunky and dated
with SuiteDash
5
- 15-Day Trial and $250/mo thereafter
- Full-time support, training, & consulting
- 50 Sub accounts included
- Dedicated account manager
- Can feel bloated and less user-friendly
with Complete CRM
What is a White Label CRM?
A white label CRM is a fully brandable customer relationship management platform that allows you to offer CRM software under your own company name. Instead of building a CRM from scratch, you use an existing platform that hides the original branding—letting your clients interact with software that appears to be yours. It’s like owning your own SaaS without needing developers.
Why Use a White Label CRM for Your Business?
Brand Authority: Strengthen your credibility by offering software under your own brand.
New Revenue Stream: Sell access to your CRM and create monthly recurring income.
Client Retention: Give clients tools they log into daily—keeping them engaged.
Speed to Market: Skip development and launch your CRM business in days, not months.
Cost-Effective: No need for developers, hosting, or tech maintenance.
Top Features to Look for in a White Label CRM
1. Branding Control
Choose a CRM that lets you customize your domain, logo, color scheme, and even mobile app.
2. Marketing Automation
Look for built-in tools for email, SMS, sales funnels, and campaign automation.
3. Client & Deal Management
Robust CRM features like pipelines, notes, tagging, and contact history are must-haves.
4. Scalable Subaccounts
The ability to manage and bill multiple clients from one dashboard is key for growth.
5. Saas Resell Capabilities
Some CRMs let you automate billing, user onboarding, and support—turning your brand into a real SaaS.
Steps to Choose the Right White Label CRM
Define your business model: Will you use it internally, or resell to clients?
Compare branding options: Make sure the CRM supports custom domain and full UI rebranding.
Evaluate feature sets: Prioritize CRMs with the tools your clients or team will actually use.
Check scalability: Can the platform grow with your business and handle multiple accounts?
Explore monetization: Look for affiliate programs or SaaS mode if you want recurring income.
Choosing the right white label CRM can help you build authority, generate passive income, and improve client outcomes—all while keeping your brand front and center. Whether you’re launching a new SaaS venture or adding software to your agency’s offerings, the right platform can position you as a tech provider—not just a service vendor.
Take your time to explore options, test features, and reach out to platforms with questions. Your branded CRM solution is just a few clicks away.
235,667 Visitors
on GoHighLevel.com today
Shep's Score
Our score is based on the following metrics
This metric reflects how thoroughly the platform allows you to remove original branding and replace it with your own. It considers options like custom domains, logos, branded mobile apps, email white-labeling, and the ability to customize client-facing interfaces. High scores indicate full rebranding potential and stealth deployment.
This score measures the breadth and depth of CRM and business tools offered. It includes core CRM functionality (contact management, pipelines), marketing automation, email/SMS campaigns, project/task management, reporting, invoicing, and any industry-specific features. Platforms that replace multiple tools score higher.
This reflects how intuitive the platform is to set up, learn, and use on a daily basis—for both the agency and its clients. It factors in user interface design, learning curve, quality of documentation, onboarding support, and overall smoothness of the experience.
This metric assesses how well the platform handles growth—specifically, how easily and affordably it supports more clients, users, data, and workflows. It considers unlimited subaccounts, pricing tiers, user management, automation at scale, and SaaS resale capabilities.
This measures how deeply you can tailor the platform to fit your brand or client use cases beyond surface-level branding. It includes the ability to create new workflows, custom fields/modules, hide or reorder UI elements, embed external tools, or even publish your own mobile/web app based on the platform.