This metric is based on the search volume of the brand, which refers to the number of times people search for the brand name or related terms online. It provides insight into brand awareness and interest among consumers.

Semrush, a trusted and comprehensive online visibility tool, plays a crucial role in our total score calculation. We incorporate Semrush’s brand analysis, which draws on clickstream data encompassing user behavior, search patterns, and engagement. This data provides an accurate measure of each brand’s prominence, credibility, and trustworthiness in the digital landscape. For brands without a Semrush score, we adjust our approach, basing the total score exclusively on its Popularity and Features and Benefits, which are detailed in subsequent sections. This methodology ensures a fair and comprehensive evaluation of all brands, regardless of their presence in Semrush’s database.

Market Shepherd’s editorial team evaluates financial products based on factors like features and integrations, security, ease-of-use, pricing and packages, and customer support. We score each brand on these criteria, with detailed parameters available on individual review pages. If we can’t find information for a specific aspect of a brand’s Products & Services Score, we exclude it from the calculation. Our goal is to provide thorough, up-to-date assessments to help consumers make informed financial decisions.